Bull Dog "START SMELLING"

Bull Dog “START SMELLING!”

My Perfume advert design is targeted at the younger British market. The graffiti back round helps my advert identify to the audience that it’s British. The graffiti represents today’s youth culture, typical British youth. The back round represents crime and danger the underground to London’s society, this helps my advert appeal to youth.

The logo “Bull Dog” represents Britain, the typical British bull dog, is part of our country. When you think of the word “Bull Dog” this comes across intimidating to the audience and it sounds tough and hard, helping me to attract my target market. The graffiti Bull Dog helps to give my perfume design the image I need to appeal.

My product connotes a sense of disrespect this is what my market will be looking for. I’m aiming my product at youth that commit crime and cause havoc. The small window in the back round is showing a council estate aiming my product to a market which is lower class and rough.

If we relate my advert design to “Maslow’s Hierarchy of Needs” the advert prioritises the item self-actualization, creativity and acceptance of facts. This gives of a sense of belonging to a group. Youth that do graffiti can relate to my advert, they can see the creativity side and accept the fact that people may not respect them.

My advert was designed on photo shop with the help of Alex Saunders.

Reservoir Dogs

Reservoir Dogs

Director: Quentin Tarantino
Released: 15th January 1993 (UK)
Genre: Crime, Drama, Mystery, Thriller
Plot: After a simple jewellery heist goes terribly wrong, the surviving criminals begin to suspect that one of them is a police informant
User ratings: 8.4/10 (reference: IMDB)
Awards: 8 wins and 5 nominations

The introduction to “Reservoir Dogs” is opened with a group of your typical thriller gangsters sitting in a café. The main thriller aspects we see to the opening scene is the use that they’re all wearing the same suits, this instantly tells you that they are a gang. A group of people together can be intimidating for the audience. The use of each character smoking gives of a sense of maturity which makes the audience feel small compared to them.

The first camera shot you see is over the shoulder whilst rotating around the table, this technique comes with advantages and disadvantages. The use of the camera rotating around the table means that you can see each of the characters faces. The disadvantage of this technique is that every two seconds you’re getting someone’s back covering up the camera completely which can be slightly distracting.

Each character in the opening scene has hair slicked back or styled very neatly, they have either got expensive watches or rings on. This is saying that these people are rich, they are successful criminals. The way the characters are dressed up comes across intimidating which is a great thriller aspect to the film.

The use of lighting in the film is just natural daylight coming through, nothing that’s been made up, this effect helps give of a natural environment. As we carry on through the film, we appear to have an “alpha male” the character bellow is your typical gangster, his suit and his hair swished back gives of that gothic, thriller image. During the scene, he says “You shoot me in a dream, you better wake up and apologise”. When we hear him say that, we know that he is dangerous and is not to be messed with, he comes across to the audience as a threatening person, this helps the film to give of its thriller genre.



The picture below shows them walking out of the café, as you can see together they are dangerous and threatening, helping the film with its thriller aspects. The use of the suits and glasses comes across the audience as confusing, maybe this is what the director intended to do, scaring the audience as they cant work out who is who, making them feel intimidated.

The camera angle is a long shot, we can see the whole of the bodies and the background environment, this technique helps the audience to engage with the characters and they come across dangerous and criminal.



At the end of the introduction, we get an introduction to each character, the faces come up on a close up and the actors name appears next to them. This scene is a great opening scene, providing a lot of thriller detail and aspects. From the opening scene you can already tell that there are criminal and powerful and not to be messed with.

Student Questionnaire

Year 12 Media Studies Student Questionnaire

Name: Peter Gilbody
GCSE Results:
Info and Communication technology A: C
Geography A Option H: D
History C option B: D
Info and Communication technology A: D
Sociology Tier H: D
Religious Studies A: D
D&T: Food Technology Tier H: C
English A Tier H: C
English Literature A Tier H: C
Mathematics B Foundation: C
Science B: C
Additional Science: C

Hobbies
I enjoy socialising with my friends, going out to the park and the beach. I go fishing, spinning down by the river during the day as well as beach fishing. I also do bmxing and skateboarding.

Media interests
Television, magazines

Print media
I enjoy reading Xbox 360 magazine because it gives you new coverage, hands on reviews and new information about games coming to the Xbox market.

Music industry
My favourite genre of music is dub-step. I usually access my music through the internet or through itunes. I believe illegal downloading of music should be allowed, as after all its not about the money but the fact that people enjoy listening to your music from around the world. You should be happy that your music is so well know and that people around the world are listening to you. The music industry could influence your personality and attitudes towards life. For example the indie genre of music has changed people fashion style and attitude as they all wear chequered shirts, skinny jeans, plimsolls and are all very arrogant. Where as Goth music influence people to wear very heavy black makeup no matter what sex and black, baggy clothing such as studded leather jackets and do not care much for life.

Video games
My favourite video game is Grand Theft Auto IV. Video games may have a negative affect on attitudes to the solutions of conflicts as there are a lot of video games that are violent and they have an effect on the player’s way of life which could make a person more violent. It can make a person very anti social because they could lock themselves away in their rooms playing on their games consoles and lose touch with the outside world. It could then cause more social problems and influence them further.

New technology
New technologies have increased the understanding of the world as we can learn about different things about the world through the internet and how the ability to communicate throughout the whole world has improved so no matter where we are in the world we can keep in contact with people. We can now watch films through the internet, record live television and download music. We can do any of this whenever we want, wherever we want.

Television
My favourite television channel is E4. My favourite genre is drama because it relates to teenage life and we can understand the roles of the characters such as the popular British television series skins.

Feature film
My preferred genre of film is drama as I can relate to the characters emotions. The best drama film that I have watched so far is “Ali” as the film shows a truthful account of the past experiences of Muhammad Ali. Will smiths acting performance is truly remarkable and is one of the best actors of our time. I prefer to watch films at home on the television in the comfort of my own bed. Certain genres such as drama I prefer to watch alone, where as other genres such as comedy I prefer to watch in a group.

Conclusion

Muhammad Ali has really captured my imagination and I can watch it over and over again. Films and Books have altered my opinions and attitude towards the world. The book that altered my attitude when I was younger was “Captain Underpants” and initiated a whole new knick name for me and made me think about humour. Captain Underpants made me aware that I had a sense of humour and opened my “pant” world.
I don’t think people in the UK realise how lucky they are and take things for granted. Compared to other countries they don’t have as much material possessions.

Essex Boys

Essex Boys

Director: Terry Winsor
Released: 14th July 2000
Genre: Crime, Thriller
Plot: The film is based loosely around events in December 1995 that culminated in the murders of three drug dealers in Rettendon.
User ratings: 5.9/10 (reference: IMDB)

The opening scene to “Essex Boys” gives of the Genre of the film, showing thriller aspects. As the credits begin, we hear a scratchy chalkboard noise, giving of a fear factor. The use of Binary Opposition (black and white) gives of that thriller genre, so you can predict what genre the film is going to be and what to aspect.

The opening scene is establishing the shot of the driver Billy in a garage. The garage is lit by chiaroscuro lights which suggest they’re hiding something, communicating suspense to the audience. The garage being claustrophobic covered in cobwebs and the use of dingy lighting shows of a typical thriller genre. The dark lighting represents a dark side to the film giving of gothic aspects or maybe showing the dark side to Billy.

Billy’s Essex accent narrates throughout the film which helps to engage the audience, making them feel like part of the film. This technique also helps to understand what is going on inside Jason’s head and we get to know the character underneath the suit and can connect with him.

The second shot is of Jason entering the garage. The camera angle is a point of view shot where you can see Jason from Billy’s perspective. This technique shows what we can see through Billy’s eyes and also helps engage with the audience. This camera angle makes the audience feel uncomfortable and we can see that Jason is a man not to be messed with. This scene has a gothic/thriller image to it with the one light over Jason giving of a thriller effect. One side of Jason’s body is shadow maybe representing a gothic side to him and the other side is lit which may represent a good side to Jason.

This shot we see of Billy driving Jason to do some errands for him. The light reflecting on the car could represent jail bars showing that Billy is trapped and there is no escape. Or the light reflecting on the car could show piano keys showing that Billy is being played by Jason.

As Billy enters the tunnel towards exit we can see that there is no return, Billy can’t go back. The shot is a vanishing point, where you can’t see the end. This shot helps gives a gothic feel to the film. The tunnel being claustrophobic makes the scene feel cramped, squashed in, maybe representing no escape, no return the only thing Billy can do is keep going forward.

This shot here is Billy exiting the tunnel and entering Essex. As we can see from the shot we can see that Essex is an industrial unwelcoming town. The scene is wet and cold with grey clouds giving of a gothic factor perhaps showing Billy’s hopeless path towards crime.
Jason tells Billy he has some business to settle, they turn up to a fish factory in a white van. Jason then goes out the van and beats up his victim and throws acid on his face then shoves him in the back of the white van. In the shot below we can see Jason’s victim running out of the van trying to escape, this scene has a powerful gothic image to it. Jason then beats his victim once again and leaves him in the marshes whilst his victim tries washing is face. Billy then narrates the scene saying “Jason needed a new shirt the geezer needed a new face”. This scene here symbolises that you shouldn’t mess with Jason.
The final shot is of Essex marshes, this maybe showing that this is Jason’s playground, his territory. Or maybe showing that there is no escape for Jason, there is no where else for him to go. The film gives of different thriller aspects and gothic aspects the use of lighting and claustrophobic spaces helps to give that thriller feeling.

Mini reviews

This is England

Director: Shane Meadows
Released: 27th April 2007 (UK)
Genre: Drama
Plot: A young boy growing up in England struggling with his identity, comes across some skinheads after a fight at school. He befriends the skinheads and they become in away a family and his new best friends.

Production Company:
Big Arty Productions
Film 4
Screen Yorkshire

Awards:BAFTA award7 wins and 14 nominations

Red Road

Director: Andrea ArnoldReleased: 27th October 2006 (UK)
Genre: Drama, Thriller
Plot: Jackie works as a CCTV operator. She watches over a small part of a city protecting people. One day a man appears on the monitor, a man she thought she would never see again and she has no choice but to confront him.

Production Company:
BBC Films
Advance Party
Scheme Sigma Films
Awards:21 wins and 7 nominations

London to Brighton

Director: Paul Andrew Williams
Released: 1st December 2006 (UK)
Genre: Crime, Drama, Thriller
Plot: A runaway child is paid £100 to provide a service, Kelly the prostitute who paid the runaway takes her to Duncan’s mansion. The runaway starts crying in the bedroom and Kelly grabs her and they run away. They are now being persuade by Duncan and his gang.

Production Company:
Steel Mills Pictures
Wellington Films
LTB Films limited
Awards:6 win and 6 nominations