Bull Dog “START SMELLING!”
My Perfume advert design is targeted at the younger British market. The graffiti back round helps my advert identify to the audience that it’s British. The graffiti represents today’s youth culture, typical British youth. The back round represents crime and danger the underground to London’s society, this helps my advert appeal to youth.
The logo “Bull Dog” represents Britain, the typical British bull dog, is part of our country. When you think of the word “Bull Dog” this comes across intimidating to the audience and it sounds tough and hard, helping me to attract my target market. The graffiti Bull Dog helps to give my perfume design the image I need to appeal.
My product connotes a sense of disrespect this is what my market will be looking for. I’m aiming my product at youth that commit crime and cause havoc. The small window in the back round is showing a council estate aiming my product to a market which is lower class and rough.
If we relate my advert design to “Maslow’s Hierarchy of Needs” the advert prioritises the item self-actualization, creativity and acceptance of facts. This gives of a sense of belonging to a group. Youth that do graffiti can relate to my advert, they can see the creativity side and accept the fact that people may not respect them.
My advert was designed on photo shop with the help of Alex Saunders.
There are some interesting concepts in this advert but the compostional devices used have resulted in a confused product. Your analysis comments on Maslow but requires more explanation and analysis as does your discussion about ideologies.
ReplyDeleteSNS: Be more analytical and less descriptive and consider compositional devices carefully.
Grade D
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